3M : Scotchlite

SYNOPSIS

Scotchlite is a reflective product made by global technology company 3M. Under a consolidated licensing agreement with 3M, Bata will apply Scotchlite to a wide range of footwear as a consumer-safety enhancement.

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Recognized around the world, the 3M brand delivers innovative solutions to life’s everyday needs. As a proponent of corporate social responsibility (CSR), Bata is incorporating 3M Scotchlite reflective material onto the outsoles and uppers of Bata footwear to boost visibility. The World Health Organization (WHO) reports there are roughly 270,000 pedestrian fatalities around the world annually, with inadequate visibility being a significant risk factor.

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Pedestrians are more visible to drivers across a variety of light and weather conditions when 3M Scotchlite reflective product is applied to footwear, and that translates to greater safety for the consumer.

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