Areas of Exploration

Bata Innovation Lab work applies to the following areas of exploration:

FOOTWEAR TECHNOLOGY

We seek and develop technologies which improve footwear performance, comfort and durability. The goal is to deliver the best shoe possible to our consumers.

MANUFACTURING TECHNOLOGY

Improved manufacturing processes result in better products, cost savings, and more competitive pricing.

MATERIALS TECHNOLOGY

By utilizing the most sophisticated materials, we are able to develop footwear that is lighter, stronger and more breathable. Improved performance, comfort and quality benefit our consumers.

WEARABLE TECHNOLOGY

Advances in computational technologies have resulted in an explosion of devices that can be worn by consumers and track information related to health or fitness. Over the coming years, these technologies will transform our lives, and transform the way we imagine footwear.

RESEARCH

All meaningful innovation is grounded in solid and thoughtful research. Every new project begins with rigorous investigation and due diligence.

CONSUMER ENGAGEMENT

The BIL mandate is centred on developing better products. We also seek new methods to communicate, nurture brand loyalty and reinforce our relationship with our consumers.

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