Idea Couture


In 2014, Bata Innovation Lab retained independent consultant Idea Couture to analyze the state of innovation within Bata and to brainstorm ways of improving our research and development capabilities across all brands.

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An international design and ideation firm, Idea Couture brings insight and objectivity to its collaborations, providing a range of intriguing innovation concepts. Areas of involvement with Bata have included research and analysis, design development and market readiness.

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BIL’s appetite for innovation offers tangible gains to the consumer, who finds at market an impressive array of state-of-the-art footwear courtesy of our past and present collaborations, and no doubt future ones too.

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