One of the world’s premier last-makers, Jones & Vining is helping Bata standardize lasts, the better to improve consistency of fit and comfort of footwear.
Providing fit solutions to major shoe brands since 1930, Jones & Vining is the exclusive last-maker to many of the top footwear brands in the world, including Nike, Adidas, New Balance, Merrell, Uggs, Saucony and Timberland. BIL has worked closely with J&V to determine the most effective use of their products. To ensure complete consistency, J&V has been chosen as the sole supplier of lasts for all Bata collections worldwide.
Discerning shoe buyers will appreciate the superior fit J&V offers across all categories and shoe styles in the Bata family.